The Gatorade Commercial

The Gatorade Commercial


    This was the final product of my commercial and I'm very happy with the outcome of filming and editing. Once I did all my filming and I was looking at the shots I was concerned because just looking at the film I didn't think the editing was gonna help. However, as I started editing the shots I started to realize that my view was coming together. I had a really fun time figuring out from what angle and how I wanted my shots to be taken to get the dramatic effect I wanted to get from the commercial. Gatorade to me is meant to be like a drink that lets you do it all and I think I got that message across. My overall commercial came out good but it did not follow the original plan I had. I had to take out some shots because my commercial was too long and surpasses the 30 seconds by about 20 seconds. There were some original aspects of the storyboard and clips that I wanted to keep in no matter what. So to shorten the time I took out the unnecessary ones and got the time down to 30 seconds. I learned how to add music over clips and it all came out wonderfully. It was very cool to see a project come alive from start to finish because at the beginning all the raw clips didn't seem like they would fit my image but after editing and slowing down and speeding up clips. I learned that editing is something very important to make a good commercial. Although it came out good my commercial did not go all so smoothly. Due to the rain, it was very hard to find time to film and when I could the locations I was planning on shooting in were flooded. I did however use my backup plan location which worked very well. In addition to that editing was quite difficult because I was trying to do different things I was entirely sure how to do. After a while, though I did get the hang of how to edit and learned the thing I wanted to do with the editing software. Originally when filming I had to redo some initial shots because I had not filmed in the landscape way. After that mistake and a few minor hiccups my filming when well and I didn't have to redo any shots after that day. My filming process was very good for being my first time making a true commercial and overall I portrayed the message of the product in the way I wanted to. 

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